The Eight Second Rule Of Marketing.

In todays visual world, you have less than 8 seconds to capture the attention of your online audience. This is not only true with websites, but with MLS listings as well.

So what does this mean as a Realtor?

As a listing agent you have multiple jobs and ever changing listings you are selling. Not only are you trying to sell your listings, but you are trying to build your “brand” (you are the Realtor to use). With most home buyers start their search online and many home sellers looking at similar home listings in their neighborhood that are for sale prior to deciding to list their home, your active listings must stand out from the competition. Having your listings staged and professionally photographed is a must in todays market. Some might say in todays market the listing will sell even with cellphone photos, which may be true, but how is that building your brand? Is that showing you are professional in your marketing? Does it show you have the sellers best interest in mind and you will go the extra mile to get them the most viewings and highest price? If another upcoming seller sees your listing online with poor quality pictures compared to other homes that were professionally photographed, do you think that home owner is going to contact you to list their home. The answer to all those questions is absolutely NO! To grow your business and bring the highest price for your listings, you must have professional quality photos! With the average seller paying out $20k-$30k in commissions and the average cost to have those listings professionally photographed $150-$200, that is less than 1% of the commission going towards the marketing of the average home, and the photography is a tax write off for the listing agent.